1 2 3 4 5 6 7
1-1 Able to identify and assess core business issues
1-2 Able to propose solutions justified by reasoning and evidence
2-1 Able to make persuasive oral communication in the business context
2-2 Able to make comprehensive written communication in the business context
3-1 Able to comprehend environmental factors with a global perspective
3-2 Able to incorporate major concerns of cultural difference into business decisions
4-1 Able to identify ethical issues in the business setting
4-2 Able to apply appropriate theories and models to assess ethical dilemmas
5-1 Able to bring about genuine and inventive ideas in the business analysis
5-2 Able to propose business solutions with creative insights above and beyond the given business scenario
6-1 Able to demonstrate knowledge of one’s disciplinary concentration (finance or marketing)
6-2 Able to demonstrate knowledge of the fundamental methodology of solving financial/marketing problems and making decisions
6-3 Able to employ the main quantitative techniques to elicit valuable information from business data to facilitate financial/marketing decision makin
7-1 Able to prepare and present a humanistic leadership business case with actionable plans
7-2 Able to compare and contrast humanistic leadership with other leadership practices in different aspects

核心能力關聯表
核心能力課程 1-1 1-2 2-1 2-2 3-1 3-2 4-1 4-2 5-1 5-2 6-1 6-2 6-3 7-1 7-2
策略管理 ◎ ◎ ◎ ◎ ◎ ◎                  
品牌管理 ◎   ◎ ◎ ◎ ◎   ◎              
公司理財 ◎ ◎ ◎ ◎     ◎                
科技與作業管理 ◎ ◎ ◎ ◎   ◎   ◎              
企業購併評價與財務分析 ◎   ◎                        
管理個案研討 ◎ ◎   ◎                      
國際物流與空運管理 ◎ ◎ ◎                        
證券交易實務與程式交易 ◎ ◎   ◎                      
談判理論與實務   ◎ ◎     ◎   ◎              
企業實習 ◎         ◎                  
核心能力課程 1-1 1-2 2-1 2-2 3-1 3-2 4-1 4-2 5-1 5-2 6-1 6-2 6-3 7-1 7-2
應用計量經濟   ◎   ◎                      
資訊管理 ◎ ◎   ◎                      
組織行為 ◎   ◎ ◎   ◎   ◎              
創新與創業管理   ◎ ◎   ◎ ◎                  
管理專題研討 ◎ ◎   ◎ ◎ ◎                  
消費者行為專題研究   ◎       ◎                  
人力資源管理 ◎     ◎       ◎              
網站流量技術操作與實務分析－Google Analytics ◎ ◎                          
財務管理 ◎     ◎   ◎   ◎              
行銷管理 ◎     ◎ ◎                    
核心能力課程 1-1 1-2 2-1 2-2 3-1 3-2 4-1 4-2 5-1 5-2 6-1 6-2 6-3 7-1 7-2
管理會計 ◎   ◎ ◎     ◎                
多變量分析   ◎                          
消費者行為 ◎       ◎     ◎              
金融市場與機構管理 ◎ ◎   ◎                      
網路行銷 ◎   ◎ ◎ ◎ ◎   ◎              
服務業行銷 ◎   ◎ ◎ ◎ ◎ ◎ ◎              
行銷研究   ◎ ◎ ◎ ◎   ◎ ◎              
顧客關係管理 ◎ ◎   ◎   ◎ ◎ ◎              
行銷專題研究 ◎ ◎ ◎ ◎ ◎ ◎   ◎              
服務行銷專題研究 ◎   ◎ ◎ ◎ ◎ ◎ ◎              
核心能力課程 1-1 1-2 2-1 2-2 3-1 3-2 4-1 4-2 5-1 5-2 6-1 6-2 6-3 7-1 7-2
整合行銷溝通 ◎ ◎ ◎ ◎ ◎ ◎   ◎              
行銷通路管理 ◎ ◎ ◎ ◎   ◎ ◎ ◎              
資料庫行銷 ◎ ◎   ◎   ◎ ◎ ◎              
國際財務管理 ◎ ◎ ◎   ◎ ◎   ◎              
衍生性金融商品   ◎     ◎ ◎                  
科技行銷 ◎     ◎ ◎ ◎   ◎              
財務管理專題研究   ◎     ◎   ◎                
財務工程與創新 ◎     ◎   ◎   ◎              
個人理財   ◎     ◎ ◎                  
計量經濟學   ◎     ◎ ◎                  
核心能力課程 1-1 1-2 2-1 2-2 3-1 3-2 4-1 4-2 5-1 5-2 6-1 6-2 6-3 7-1 7-2
投資學   ◎     ◎ ◎                  
投資管理專題研究 ◎     ◎   ◎   ◎              
財務決策行為分析   ◎     ◎ ◎                  
核心能力名稱 1-1 1-2 2-1 2-2 3-1 3-2 4-1 4-2 5-1 5-2 6-1 6-2 6-3 7-1 7-2
相關課程數量
（課程總數：43）		 31 28 18 27 20 27 9 20 0 0 0 0 0 0 0